Star Launches New Sports Platform, Announces Kanu and Jay Jay As Ambassadors

Star Lager, popularly known as the people’s beer has announced the launch of a first-of-its-kind sports platform called Star Football.

The formal launch, which held at BeerHugz Cafe, Ikeja today Monday May 12 2014, was witnessed by the crème of the entertainment and sports industry.

Also, at the event, Football legends and ex-eagles captains, Kanu Nwankwo and Jay Jay Okocha were unveiled as ambassadors for Star Football.

"Star Football is a platform that will completely change the way consumers experience football henceforth. #ShineOnNigeria, a platform to recognize and reward Nigerian football fans is the first project we will be rolling out from Star Football. We have also partnered with cable network giant DSTV, to air all FIFA 2014 world cup matches live throughout the tournament.’ says Nigerian Breweries Marketing Director, Walter Drenth.

In his presentation at the well attended announcement event, Mr Walter Drenth stated, "We believe that the greatness and victory associated with the game of football is not only about the eleven players in a team but about the millions of fans united by passion and pride cheering their team to victory. We urge all Nigerians to espouse ‘ShineOnNigeria’ as the victory chant, similar to the legendary Mexican Wave and other highly popular celebratory recitations."

Star Football according to Walter Drenth, ‘encompasses various football-themed activities, geared towards ensuring that Nigerians derive maximum satisfaction while enjoying their football matches.’

For more on Star Football, follow #ShineOnNigeria and visit the Star website.